The Christmas season is upon us! It’s a busy time of year for the Healthcare industry and a great opportunity for a big revenue boost.
- Communicate with your clients
It’s easy to let things slip when you’re busy, so make a plan to ensure you can keep in touch with your clients. Spend a little time setting up messages like appointment reminders and holiday greetings. These types of messages can easily be automated with your clinic software, which will save you precious time.
Send an email newsletter to your clients to remind them to book before or after the holiday rush. This is a good time to inform them of any holiday closures or extended hours, and you can also share any promotions or special service offerings.
- Call in a lending hand
If possible, consider bringing in an extra pair of hands to help throughout the busy season. Whether they’re a Locum, answering the phone, accepting online bookings, taking payments, keeping the clinic tidy or all of the above. An extra person could really help alleviate the pressure, allowing you to focus on providing high quality patient care.
- Make December enjoyable
Your team might be dreading the busy Christmas period, so it’s important to make December fun! It’s always a good idea to decorate your clinic to get everyone in the Christmas mood. Have a decorating party with festive treats to get everyone in the Christmas spirit, run weekly competitions with prizes to keep everyone motivated, or plan a team event or Christmas party to celebrate everyone’s hard work.
- Focus on filling your client book for the new year
Help your clients maintain their health by sending a reminder regarding new year bookings. You could put each client who makes an appointment to return in January or February into the draw to win a complimentary or discounted treatment/offer. That way your clients will also be organised well in advance and your appointment book will be in great shape to start the year in the right way!
Make this Christmas your most profitable one yet!
You can increase your revenue over the Christmas period while reducing stress by implementing any of the tips covered in this blog post.
The best time to sell your clinic (you may be looking to sell your Physiotherapy, Psychology, Chiropractic, Podiatry, Speech Pathology, Occupational Therapy, Osteopathy, GP or other type of practice) is when it is at it’s most profitable. If you are considering selling your clinic then please make contact with us at Healthcare Practice Sales & we will do all we can to help you!